Are you looking for organic ways to get more customers for your online business? You may have decided to try one of the more common forms of digital marketing, social media. One of the most common ways is to set up a Facebook Business Page to showcase your products and get your friends – and hence, their friends, – to Like it. There are varying opinions on whether it works, how it works and why it should – or shouldn’t – work for specific business models. But if you have never done it before, here are some basic principles of social media marketing (SMM) you need to know about.
- No matter what kind of business you have, ‘the customer is always right’ is a good adage to go by, but even more so in social media marketing. Why? Because if you try to argue with a customer it will soon be all over the media, often to the detriment of your business. So take hasty steps to make that customer a happy camper.
- Don’t offer personal triviality. Potential customers don’t want to know what you like for breakfast. They want to know about the quality of your product and whether your company offers returns.
- Don’t be satisfied with a business page. Do a paid ad as well. It will promote your product and people that see both will trust you more.
- Really take part in the community, don’t just post and run. If you befriend people, especially those that are considered influencers, you’ll have more success yourself. But be genuine and sincere, don’t just do it for selfish reasons.
- Be positive. People have enough negativity to cope with. They love to see how people rose to meet a challenge. Even just being happy and positive about little things helps.